Perceptions of Brand Image and University Reputation in University Choices
Saved in:
| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Thesis |
| Kulcsszavak: | branding egyetem felsőoktatási intézmények hírnév iskolamarketing |
| Online Access: | http://dolgozattar.uni-bge.hu/58879 |
| Abstract: | Choosing a higher education institution is an important decision decision which impacts both career paths and personal development. While traditional factors like the variety of programs, tuition fees and scholarships remain important, brand image and reputation in the higher education scene have become increasingly influential. Universities today focus strongly on their marketing as communities which are far more than just places to study, as communities whichfoster both talent and personal growth.This study examines how Hungarian business university students perceive brand image, reputation, and prestige, and how factors like socioeconomic background influence their decision-making processes. |
|---|