Crisis Communication In Luxury Fashion Brands A Comparison Of Gucci And Balenciaga's Strategies
Elmentve itt :
| Szerző: | Tajnay Flóra |
|---|---|
| További közreműködők: |
Jamil Ghazal Mahmoud
Szondi Dr. György |
| Dokumentumtípus: | Diplomadolgozat |
| Kulcsszavak: | corporate communication crisis communication divat fashion közösségi média kríziskommunikáció luxury brands luxus márka Social media vállalati kommunikáció |
| Online Access: | http://dolgozattar.uni-bge.hu/59156 |
Hasonló tételek
The Crisis Communication and the Reputation of Widely Acknowledged Luxury Brands
: Lakatos Lolita
: Lakatos Lolita
The online crisis communication of beauty brands
: Králik Jázmin Ilona
: Králik Jázmin Ilona
Communication Strategy in Crisis of Vietnamese Businesses
: Nguyen Minh Hien
: Nguyen Minh Hien
Evaluation of Boeing's 2024 Crisis Communication Strategies
: Borbély Luca
: Borbély Luca
Impact of Brand Communication on Purchase Intentions of Customers in the Fast Fashion Industry
: Gupta Pranya
: Gupta Pranya
Branding Excellence in Luxury Tourism Insights from Global Destinations
: Boskovic Gojko
: Boskovic Gojko
Fashion Industry’s Online Communication
: Korda Bernadett Nelli
: Korda Bernadett Nelli
Driving Luxury in the Racetrack A Comparative Analysis of Luxury Brand Marketing Strategies in Motorsports
: Chavez Mora Rafael
: Chavez Mora Rafael
The Application of Psychological Strategies in Brand Communication on TikTok in Hungary
: Óvári Flóra Veronika
: Óvári Flóra Veronika
Corporate social responsibility a textil szektorban (fast fashion, luxury fashion és protective wear)
: Valkár Zsolt
: Valkár Zsolt
Driving Luxury on the Race Track A Comparative Analysis of Luxury Brand Marketing Strategies in Motorsports
: Chavez Mora Rafael
: Chavez Mora Rafael
Chinese consumer behavior toward luxury brands purchasing.
: Sayaseng Sandy
: Sayaseng Sandy
Non-verbal communication and crisis management Case study of the 2019 Coca-Cola ad controversy in Hungary
: Nagy Lili
: Nagy Lili
Below The Line marketing communication applied in the fashion industry
: Mészáros Dóra
: Mészáros Dóra
Co-branding As A Way to Promote Brand Image and Customer’s Purchase Invention in The Fashion Industry A Case Study of H&M and Luxury Designers
: Nguyen Khanh Linh
: Nguyen Khanh Linh
Co-branding as a Way to Promote Brand Image and Customer's Purchase Intention in the Fashion Industry A Case Study of H&M and Luxury Designers
: Nguyen Khanh Linh
: Nguyen Khanh Linh
An exploratory research on the community impact of online crisis communication the case of Activision Blizzard King
: Török Diána
: Török Diána
EFFICIENCY OF SALES ACTIVITIES BY HUNGARIAN FASHION BRANDS Difference between medium and high priced Hungarian fashion brands sales behaviour
: Zelei Barbara
: Zelei Barbara
Socially responsible companies' brand communication
: Tallér Máté
: Tallér Máté
Shaping and communicating of corporate branding a case study of TikTok
: Zhang Mingcheng
: Zhang Mingcheng
Corporate Social Responsibility and its Influence on Consumer Behaviour and Business Practice in luxury fashion industry Can CSR create a competitive advantage?
: Tilekeeva Tolgonai
: Tilekeeva Tolgonai
Comparison between the Global Financial Crisis of 2008 and the COVID-19 Economic Crisis
: Batbold Otgonchimeg
: Batbold Otgonchimeg
Product Packaging as a Brand Communication Tool
: Kim Valeriia
: Kim Valeriia
Adapting Multinational Corporations' Communication for Global Branding
: Hegedűs Dora Isabelle
: Hegedűs Dora Isabelle
German automotive manufacturers communication and brand management
: Sinkai Márk
: Sinkai Márk
Luxury treehouses in Hungary
: Izsák Dóra
: Izsák Dóra
Customer relationship communication process and process change due to the behavior change of the customer in the premium and luxury car industry
: Simon Alexandra Dóra
: Simon Alexandra Dóra
Lao people’s perception of local women’s wear fashion brands
: Xaymounvong Daophachanh
: Xaymounvong Daophachanh
Crisis Communication in the Supplier Quality Development at Knorr-Bremse during the COVID-19 pandemic
: Ujvári Orsolya Anna
: Ujvári Orsolya Anna
Marketing communication, Brand management concerning the value of art
: Enkhbayar Narmandakh
: Enkhbayar Narmandakh
Growth strategies for fashion startups in the world’s leading fashion capitals
: Matics Viktória Lilla
: Matics Viktória Lilla
Effect of Sustainability on Brand Equity - A Comprehensive Overview of the Fashion Market
: Misik Rita
: Misik Rita
The growth of luxury hotels in Budapest
: Szenteleki Fanni
: Szenteleki Fanni
Vinamilk’s communication on social media and its effect on brand perception
: Dinh Thi Tuoi
: Dinh Thi Tuoi
Corporate Crisis Communication in the (Post-) Covid-19 era in the United States - A Case Study on Amazon
: Huseynzade Shahana
: Huseynzade Shahana
Customer Communication in Hotels A Comparison of Pre-arrival Communication before and during the pandemic
: Vu Minh Hieu
: Vu Minh Hieu
Customer Communication in Hotels A comparison of Pre-arrival communication before and during the pandemic
: Vu Minh Hieu
: Vu Minh Hieu
Luxury tourism and millenials, case of MOROCCO
: Khoudarif Mohammed-Amine
: Khoudarif Mohammed-Amine
Interpretation of luxury hotel services in Budapest
: Nagy Aliz
: Nagy Aliz
Crisis Management on Social Media What Are the Most Effective Crisis Management Strategies for Companies on Social Media Platforms?
: Simon Fanni
: Simon Fanni
Hasonló tételek
-
The Crisis Communication and the Reputation of Widely Acknowledged Luxury Brands
: Lakatos Lolita -
The online crisis communication of beauty brands
: Králik Jázmin Ilona -
Communication Strategy in Crisis of Vietnamese Businesses
: Nguyen Minh Hien -
Evaluation of Boeing's 2024 Crisis Communication Strategies
: Borbély Luca -
Impact of Brand Communication on Purchase Intentions of Customers in the Fast Fashion Industry
: Gupta Pranya