The Effectiveness Of Personalization On E-commerce Platforms
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| Main Author: | |
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| Other Authors: | |
| Format: | Thesis |
| Kulcsszavak: | e-commerce e-kereskedelem effectiveness felhasználói felületek fogyasztói elégedettség - vásárlói elégedettség personalization User Behavior user satisfaction |
| Online Access: | http://dolgozattar.uni-bge.hu/59175 |
MARC
| LEADER | 00000nta a2200000 i 4500 | ||
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| 001 | dolg59175 | ||
| 005 | 20251027143107.0 | ||
| 008 | 251027suuuu hu om 000 eng d | ||
| 040 | |a BGE Dolgozattár Repozitórium |b hun | ||
| 041 | |a en | ||
| 100 | 1 | |a Filho Kelson Otaniel Glória | |
| 245 | 1 | 4 | |a The Effectiveness Of Personalization On E-commerce Platforms |c Filho Kelson Otaniel Glória |h [elektronikus dokumentum] |
| 520 | 3 | |a The thesis investigates the impact of personalization strategies in e-commerce platforms on user behavior, satisfaction, and trust. Through a literature review and primary survey analysis, it explores techniques such as content-based filtering, collaborative filtering, and real-time personalization. Findings highlight personalization's positive effects on engagement and conversion, while also addressing privacy concerns and user fatigue. This paper will then provide good insight to understand user centric point of view and serve as starting point for future search. | |
| 695 | |a e-commerce | ||
| 695 | |a e-kereskedelem | ||
| 695 | |a effectiveness | ||
| 695 | |a felhasználói felületek | ||
| 695 | |a fogyasztói elégedettség - vásárlói elégedettség | ||
| 695 | |a personalization | ||
| 695 | |a User Behavior | ||
| 695 | |a user satisfaction | ||
| 700 | 1 | |a Andrási Dr. Gábor |e ths | |
| 700 | 1 | |a Quixina Yuri |e ths | |
| 856 | 4 | 0 | |u http://dolgozattar.uni-bge.hu/59175/1/Thesis%20-%20The%20Effectiveness%20of%20Personalization%20in%20E-commerce%20Platforms.pdf |z Dokumentum-elérés |
| 856 | 4 | 0 | |u http://dolgozattar.uni-bge.hu/59175/2/MAThesisAssessment-KFilho-GAndrasi2025.pdf |z Dokumentum-elérés |
| 856 | 4 | 0 | |u http://dolgozattar.uni-bge.hu/59175/3/External%20Assessment%20Quixina%20Yuri.pdf |z Dokumentum-elérés |