Co-branding’s effects on consumer perception and behavior with a focus on ingredient branding strategies

The Application of Psychological Strategies in Brand Communication on TikTok in Hungary
‌: Óvári Flóra Veronika

Greenwashing and its effect on brand image and consumers' purchase decisions in the cosmetic industry
‌: Jargalsaikhan Dulguun

How to improve the brand perception of AIESEC in BGE KVIK?
‌: Takács Eszter

The effect of Zwack brand museum on forming the brand image
‌: Kemenesi Dóra

The personality of brands and the significance of brand image on consumers’ own behaviour and personality.
‌: Sarkadi Márk László

The personality of brands and the significance of brand image on consumers’ own behaviour and personality.
‌: Sarkadi Márk László

The examination of consumer behaviour in Nike brand
‌: Horváth Roland

Lao people’s perception of local women’s wear fashion brands
‌: Xaymounvong Daophachanh

Co-branding As A Way to Promote Brand Image and Customer’s Purchase Invention in The Fashion Industry A Case Study of H&M and Luxury Designers
‌: Nguyen Khanh Linh

Co-branding as a Way to Promote Brand Image and Customer's Purchase Intention in the Fashion Industry A Case Study of H&M and Luxury Designers
‌: Nguyen Khanh Linh

Brand Building in aviation industry examine loyalty programs, the impact of Emirates Skywards program on brand perception and loyalty
‌: Tamás Ditta

Challenges of sustainability in hotels, with a focus on guest perception
‌: Nehéz-Posony Benedek

Social Media and Consumer Behavior
‌: Varga Csenge

The Behavior of Moroccan Cyber Consumer
‌: Ezziani Moulay Smail

The Impact of COVID-19 on Online Shopping An Analysis of Consumer Behavior and E-commerce Strategies
‌: Sweis Sarah Hussam Kamel

Analysing the Importance of Dark Tourism and its Effects on Destination Brand Image A Consumer-Supplier Study
‌: Mihók Francesca Phoebe

The combination of an innovative recruitment and employer branding strategy
‌: Győri Nikolett

Hungary's country brand focusing on how it is perceived by different segments of travellers
‌: Pozsár Péter

Consumer Behavior in the Beauty Market A Behavioral Economic Perspective on Emotional Influences
‌: Bencsik Laura Anna

Strategy in hotel branding and how it affects customer buying decision, in the case of Corinthia hotel brand
‌: Nguyen Thao Trang

The role of brand image and brand identity of L'Oréal Professional Products in the consumer behaviour of Gen Z
‌: Kádár Luca

Imege Building of the Oxxo Energy Drink Brand-Rebuilding the strategy and image of Oxxo Energy Drink Company from a crisis situation considering the market characteristics , consumer behaviors and the competition on the Hungarian market
‌: Tökölyi Anna

Green influencers and their impact on consumer behavior
‌: Stark Dániel Gergő

Conscious Consumer Behavior in the World of Cryptocurrency
‌: Szakács Dominik

Companies as changemakers for sustainable consumer behaviors
‌: Ezdini Idrak

The Influence of Social Media on Consumer Behavior
‌: ElHamory Fares Anouar Midhat

The role of sustainability in the marketing strategy of outdoor clothing brands
‌: Kálmán Krisztián

Effects of social media on brand awareness A case study of Ryanair
‌: Coko Lejla

A study of the effectiveness of key opinion consumers (KOCs) in influencer marketing on TikTok shop for electronics brands in Vietnam
‌: Tran Le Hoang

The Impacts of Celebrity Endorsement on Brand Perception and Purchase Intention in Vietnam (A Case Study about Ha Anh Tuan endorsing the TIKI brand)
‌: Luong Huyen Anh

The reasons leading to strategy switch of mobile phone brands Case of Nokia
‌: Bayramov Ramil

Supply Chain Management and its effect on the brand's image
‌: Jurkinya Petra

Examining online food ordering consumer behavior
‌: Juhász Rebeka

The consumer behavior in retail sector in Kazakhstan and Hungary
‌: Katay Bexultan

The impact of social media on consumer behavior in tourism
‌: Bodor Csenge

The Impact of Artificial Intelligence on Online Consumer Behavior
‌: Radouche Feriel