A Study on Attendees' Motivation for Events in Budapest
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| Format: | Thesis |
| Kulcsszavak: | Events Motivation Budapest Attendees Survey |
| Online Access: | http://dolgozattar.uni-bge.hu/8213 |
| Abstract: | Nowadays, event participants have formed a crucial segmentation in the tourism market all over the world. Understanding the social, economical and cultural benefits of events leads the cities aim to have a better market share. The individuals have become the essential parts of events in the manner of this target and the necessity of knowing their reasons for participation and their motivation. Thus, the attendees’ motivation for various events in the lively Hungarian capital, Budapest is aimed to be specified in this dissertation. In this frame, after an extensive literature review on the events researches and theoretical background of motivation, an online questionnaire was realized as the primary research instrument, in which data was collected and analyzed with the help of Google Forms, Google Spreadsheet and Microsoft Excel. The survey was conducted on visitors, locals, internationals, expats and basically people who have attended at least one event in the city Budapest to investigate their perception, willingness, tendency and motivation for attending various events in the city. In this thesis, attendees’ demographics and participant motivations were examined. The data was analyzed by cross examinations. Findings of the data gathered from 120 participants indicate that slightly more than half of them are female and mostly belong to 18 – 26 age group. Also it was found that “Entertainment” is the main reason for participants to attend an event, while “Socialization” best defines their motivation in general. There was also an open-ended question on what kind of events participants want to see more in Budapest in the future and the most common answers were recorded as “Cultural” and “Concerts”. In addition, the reason for attending, satisfaction and motivation levels were also examined. These levels illustrated the relationship between demographic characteristics and motivation in order to learn about the tendency and profile of the participants. As a result of the analysis, a significant relationship has been identified with the help of cross examination between levels of age group, motivation and reason for attending events. To conclude, an interpretation of all these results was realized with the recommendation for future promotional activities and for the market. |
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