Online reviews, guest complaints and their impact on Hilton Budapest City

Elmentve itt :
Bibliográfiai részletek
Szerző: Almási Ninetta Mirella
További közreműködők: Hübner Andrea
Dokumentumtípus: Diplomadolgozat
Kulcsszavak:guest feedback
complaint
online review
Online Access:http://dolgozattar.uni-bge.hu/8559

MARC

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246 1 0 |a Online értékelések, vendégpanaszok és ezek hatása a Hilton Budapest Cityre = Online reviews, guest complaints and their impact on Hilton Budapest City  |h [elektronikus dokumentum] 
520 3 |a Nowadays the role of online reviews has become more and more important for both hotels and potential guests. As people tend to spend more time on travelling, favourable feedback can be extremely beneficial for accommodation facilities. However, reviews bear both dangers and opportunities. Positive feedback is probable to convince the readers to choose a certain accommodation, while negative feedbacks may dissuade them. This research paper is supposed to answer the question whether online reviews have positive or negative influence on hotels,especially on the Hilton Budapest City. 
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856 4 0 |u http://dolgozattar.uni-bge.hu/8559/2/Final%20version%20of%20the%20dissertation.pdf  |z Dokumentum-elérés