Modernség és desztinációmenedzsment
Saved in:
| Main Author: | |
|---|---|
| Format: | Article |
| Published: |
Budapesti Gazdasági Főiskola
2017
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| Series: | Prosperitas
4 No. 2 |
| Subjects: | |
| Kulcsszavak: | TDM (turisztikai desztinációk menedzsmentje) Turizmus infokommunikáció érzékelés destination management complexity of supply brand post-modern interdisciplinary approach |
| Online Access: | http://publikaciotar.uni-bge.hu/1091 |
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| 100 | 1 | |a Semsei Sándor | |
| 245 | 1 | 0 | |a Modernség és desztinációmenedzsment |c Semsei Sándor |h [elektronikus dokumentum] |
| 260 | |a Budapesti Gazdasági Főiskola |c 2017 | ||
| 300 | |a 70-80 | ||
| 490 | 0 | |a Prosperitas |v 4 No. 2 | |
| 520 | 3 | |a Destination management as a „procedure” has become one of the most successful tourism management models in the last 30-40 years, and not by accident. It became a very necessity, logical and inevitable answer to the changes in the post-modern times’ demand and supply. On the demand side, the more complex, multi-optional and delicate experience expectations, the more sophisticated and complex supply, forming bigger geographical regions. On the supply side the main aim is to create a regional brand based on a strongly featured tourism supply following the above principles against the numerous competitors. Visitors in the (near) future, as we foresee now, can only be targeted by a complex, strategic entrepreneurial, market-oriented and integrated socio-economic approach. It seems that only new forms of destination-management models can provide a solution in the tourism industry which help us to progress toward the postmodern world’s newest era. | |
| 650 | 4 | |a közgazdaságtudományok | |
| 695 | |a TDM (turisztikai desztinációk menedzsmentje) | ||
| 695 | |a Turizmus | ||
| 695 | |a infokommunikáció | ||
| 695 | |a érzékelés | ||
| 695 | |a destination management | ||
| 695 | |a complexity of supply | ||
| 695 | |a brand | ||
| 695 | |a post-modern | ||
| 695 | |a interdisciplinary approach | ||
| 856 | 4 | 0 | |u https://publikaciotar.uni-bge.hu/id/eprint/1091/1/Semsei.pdf |z Dokumentum-elérés |