Recombination of product properties for increased demand for sustainable packaging under Generation Z consumers

Understand the role of social media on consumers to choose sustainable tourism products
‌: Szikhardt Eszter

Tourist perceptions of souvenir authenticity under mass-production
‌: Zhang Shan

Eurovision Song Contest - An International Event as Nation Branding and as a Demand Generator
‌: Ürögi Réka

The role of privacy and sustainability concerns in brand building among Millennial and Generation Z consumers on the mobile device market ‘The Honest Smartphone Brand’
‌: Kazsuk Tamás

Sustainable production
‌: Martyin Anna

How should a company change its work environment to increase productivity of generation-Y office workers through employee-engagement in Hungary
‌: Haralambusz Petra Nikolett

The issue of Japan's abandoned properties
‌: Németh Imre Mihály

The importance of eco consciousness and its expression in the consumer behavior of generation X, Y and Z in fashion
‌: Királyfalvi Dóra

Understanding generational differences in digital consumer behavior the role of generalizations
‌: Darab Szonja

Demand-side management possibilities in sustainable energy systems A case study
‌: Campos Filho José Siqueira
Published: (2019)

The impact of influencers on consumer behavior of skincare products among Gen Z in Vietnam
‌: Nguyen Thi Ngoc Anh

Promoting sustainable consumption in consumer-to-consumer interactions
‌: Breczku Anna Mária
Published: (2022)

Business Model of Saint Achilleus Properties
‌: Piukovics Domonkos

The effects of advertising on Generation Z
‌: Miklós Csaba

Traveling habits of generation Z
‌: Fóti Kristóf Gábor

Analysing the implementation and communication of sustainability practices in Budapest hotels and the attitude of generation Z towards them
‌: Antal Stefánia Barbara

A Consumer Generated Marketing előretörésének új csatornái A bevonódás digitális eszközei
‌: Klagyivik Zsolt
Published: (2013)

The effects of Internet Advertising on Generation Z
‌: Házi Loretta

Consumer Behaviour Chocolate Packaging
‌: Nagy Dorina

companies as changemakers for sustainable consumer behaviours
‌: Ezdini Idrak

Companies as changemakers for sustainable consumer behaviors
‌: Ezdini Idrak

The role of brand image and brand identity of L'Oréal Professional Products in the consumer behaviour of Gen Z
‌: Kádár Luca

Consumer perception of product quality regarding instant coffee
‌: Kovács Barbara

Eliminating Plastic Packaging
‌: Rasha Albana
Published: (2020)

Generation Green Exploring the Factors Driving Gen Z's Sustainable Fashion Choices
‌: Tibay Csenge

The social impact of virtual identities on generation Z
‌: Gigor Áron

Bridging the gap between generation Z and their employer
‌: Kósi Vivien Enikő

How to increase the sales of Addinol Hungaria Ltd’s lubricant products in the Hungarian price elastic market?
‌: Kasza Kristóf Gábor

The Significance of Women in Performing Advertising Roles for Consumer Products in Ghana
‌: Thompson Ewureffe Orleans

Examining consumer behavior in a given product/service market
‌: Hackel Veronika Éva

Circularity in packaging Customers’ mindset and the pandemic situtation requrements
‌: Nazarova Maria
Published: (2021)

Generation Y and Z as a new guest segment
‌: Jakab Viktória Eszter

Targeting and activating the Y and Z generation through Gaming
‌: Tischler Marcell

Understanding the importance of purchasing operations and identification of opportunities to increase their sustainability through process mapping
‌: Maslaric Marinko, et al.
Published: (2020)

Sustainable consumer behavioral change in lot A value-action gap approach
‌: Halal Marian
Published: (2021)

Direct marketing analysis of an electronic property protection company for residential clients
‌: Soós Izsák