CSR communication in social media The effectiveness of
Saved in:
| Main Author: | |
|---|---|
| Format: | Article |
| Published: |
Budapesti Gazdasági Egyetem
2022
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| Series: | Prosperitas
9 (3) No. 5 |
| Subjects: | |
| doi: | 10.31570/prosp_2022_0029 |
| Kulcsszavak: | corporate social responsibility influencer sustainability credibility purchase intention |
| Online Access: | http://publikaciotar.uni-bge.hu/1894 |