‘Talented student’, ‘future leader’ or ‘you’ – student naming in highly ranked business schools’ mission statements
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| Main Authors: | |
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| Format: | Book part |
| Published: |
Budapesti Gazdasági Egyetem
Budapest, Magyarország
2022
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| Series: | BGE Szemelvények
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| Subjects: | |
| doi: | 10.29180/978-615-6342-49-2_27 |
| Kulcsszavak: | business schools external communication labelling students mission statements |
| Online Access: | http://publikaciotar.uni-bge.hu/1991 |
| Physical Description: | 231-238 |
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| ISBN: | 978-615-6342-49-2 |