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‘Talented student’, ‘future leader’ or ‘you’ – student naming in highly ranked business schools’ mission statements

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Bibliographic Details
Main Authors:	Géring Zsuzsanna Király Gábor Plugor Réka Rakovics Márton Tamássy Réka
Format:	Book part
Published:	Budapesti Gazdasági Egyetem Budapest, Magyarország 2022
Series:	BGE Szemelvények
Subjects:	gazdálkodás- és szervezéstudományok
doi:	10.29180/978-615-6342-49-2_27
Kulcsszavak:	business schools external communication labelling students mission statements
Online Access:	http://publikaciotar.uni-bge.hu/1991

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