Enhancing University Branding through Fostering Intercultural Sensitivity A Comparative Study of Domestic Students in Various Bachelor Programs
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| Main Authors: | |
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| Format: | Book part |
| Published: |
Budapesti Gazdasági Egyetem
Budapest
2024
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| Series: | Branding in the academic and business world – Future challenges – BBU Day of Hungarian Science
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| Subjects: | |
| doi: | 10.29180/978-615-6342-86-7_7 |
| Kulcsszavak: | Intercultural sensitivity MANOVA Branding Higher education |
| Online Access: | http://publikaciotar.uni-bge.hu/2289 |
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