The Impact of Digitalization on Sustainable Branding in the Tourism destination
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| Main Authors: | |
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| Format: | Book part |
| Published: |
Budapesti Gazdasági Egyetem
Budapest
2024
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| Series: | Branding in the academic and business world – Future challenges – BBU Day of Hungarian Science
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| Subjects: | |
| doi: | 10.29180/978-615-6342-86-7_1 |
| Kulcsszavak: | Sustainability Digital Marketing Branding Tourism Destination |
| Online Access: | http://publikaciotar.uni-bge.hu/2290 |