The dynamics of consumer satisfaction in omni-channel retailing Insights from Hungarian and Austrian consumers
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Main Author: | Papashvili-Bodai, Nino |
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Format: | Article |
Published: |
Budapesti Gazdaságtudományi Egyetem
2025
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Series: | Prosperitas
12 No. 2 |
Subjects: | |
doi: | 10.31570/prosp_2025_0135 |
Kulcsszavak: | omni-channel retailing customer satisfaction shopping experience Hungary Austria |
Online Access: | http://publikaciotar.uni-bge.hu/2500 |
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