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Strategy in hotel branding and how it affects customer buying decision, in the case of Corinthia hotel brand

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Bibliographic Details
Main Author: Nguyen Thao Trang
Other Authors: Kormány Balázs
Format: Thesis
Kulcsszavak:Hotel branding
Corinthia Hotel
Brand strategy
Online Access:http://dolgozattar.uni-bge.hu/17966
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