Hot streams of success A qualitative study on how Széchenyi Thermal Bath's marketing strategy improved performance
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| Main Author: | |
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| Other Authors: | |
| Format: | Thesis |
| Kulcsszavak: | Health Tourism Hungarian bathing culture Széchenyi Thermal Bath Marketing strategy |
| Online Access: | http://dolgozattar.uni-bge.hu/23495 |
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| 245 | 1 | 0 | |a Hot streams of success |b A qualitative study on how Széchenyi Thermal Bath's marketing strategy improved performance |c Kovács Flóra Rozália |h [elektronikus dokumentum] |
| 246 | 1 | 1 | |a Hot streams of success: A qualitative study on how Széchenyi Thermal Bath's marketing strategy improved performance |
| 695 | |a Health Tourism | ||
| 695 | |a Hungarian bathing culture | ||
| 695 | |a Széchenyi Thermal Bath | ||
| 695 | |a Marketing strategy | ||
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| 856 | 4 | 0 | |u http://dolgozattar.uni-bge.hu/23495/1/Kov%C3%A1cs%20Fl%C3%B3ra_CU37CV_TVtur.pdf |z Dokumentum-elérés |