MARKETING STRATEGIES FOR GEN Z IN THE USA, The Case of OTAs
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| Format: | Thesis |
| Kulcsszavak: | Generation Z OTA marketing strategy tourism |
| Online Access: | http://dolgozattar.uni-bge.hu/25896 |
| Abstract: | The reason for this thesis is to guide future OTAs on how to market to Generation Z to maintain have sustainable growth. The factors that influence the travel industry have shifted in the past ten years. Thus, Generation Z has different travel behavior than other generations. Many believe Generation Z cares more about the environment. Therefore, their behavior is expected to change and shift to more Eco-friendly Travel. The shift of behavior is influenced by Social Media. Thus, Social Media is the most suitable channel in Marketing for Generation Z in the US. Thus this report will have three objectives: Outline tourism strategies targeting Generation Z., Studying the possible marketing channels and travel trends, and Evaluating Generation Z response on tourism, political, environment, and economic crisis changes. The objectives will be studied through literature review and survey. |
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