MARKETING STRATEGIES FOR GEN Z IN THE USA, The Case of OTAs
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| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Thesis |
| Kulcsszavak: | Generation Z OTA marketing strategy tourism |
| Online Access: | http://dolgozattar.uni-bge.hu/25896 |
MARC
| LEADER | 00000nta a2200000 i 4500 | ||
|---|---|---|---|
| 001 | dolg25896 | ||
| 005 | 20200901150145.0 | ||
| 008 | 200702suuuu hu om 000 hun d | ||
| 040 | |a BGE Dolgozattár Repozitórium |b hun | ||
| 041 | |a hu | ||
| 100 | 1 | |a Halal Marian | |
| 245 | 1 | 0 | |a MARKETING STRATEGIES FOR GEN Z IN THE USA, The Case of OTAs |c Halal Marian |h [elektronikus dokumentum] |
| 520 | 3 | |a The reason for this thesis is to guide future OTAs on how to market to Generation Z to maintain have sustainable growth. The factors that influence the travel industry have shifted in the past ten years. Thus, Generation Z has different travel behavior than other generations. Many believe Generation Z cares more about the environment. Therefore, their behavior is expected to change and shift to more Eco-friendly Travel. The shift of behavior is influenced by Social Media. Thus, Social Media is the most suitable channel in Marketing for Generation Z in the US. Thus this report will have three objectives: Outline tourism strategies targeting Generation Z., Studying the possible marketing channels and travel trends, and Evaluating Generation Z response on tourism, political, environment, and economic crisis changes. The objectives will be studied through literature review and survey. | |
| 695 | |a Generation Z | ||
| 695 | |a OTA | ||
| 695 | |a marketing | ||
| 695 | |a strategy | ||
| 695 | |a tourism | ||
| 700 | 1 | |a Székely György |e ths | |
| 856 | 4 | 0 | |u http://dolgozattar.uni-bge.hu/25896/1/Msc%20Dissertation%20Report%20%28Marian%20Halal%29.pdf |z Dokumentum-elérés |