Social Media Marketing in the Scope of FMCG Brands’ Marketing Communication through the Case of Actimel in Hungary.

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Bibliographic Details
Main Author: Kalikan Zhaniya
Other Authors: Papp Vanda
Format: Thesis
Kulcsszavak:Social media
brand communication
internetmarketing
marketing communication
online marketing
Online Access:http://dolgozattar.uni-bge.hu/25998