The effects of digitalization on shopping habits and service use
Saved in:
| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Thesis |
| Kulcsszavak: | business marketing Consumer behavior digitalization e-marketing marketing online marketing |
| Online Access: | http://dolgozattar.uni-bge.hu/28307 |
| Abstract: | In my dissertation, i made research about the effect of digitalization on people’s everday life and general differences from the past solutions to nowdays solutions and changes in shopping habits. I cover the topic from the begining of digitalisation which is the base of improvements that made people change. In my survey i searched for factors that mainly influences people attitude and habits for changes. |
|---|