How do negative online hotel reviews and hotel remediation influence consumers’ willingness to purchase.

Analysis of how Influencer Marketing can impact consumer behavior
‌: Szűcs Levente

Defining the factors influencing the consumer’s satisfaction during a hotel stay
‌: Perák Olivér

An explanatory study of online consumer behaviour in Hungary in cases of purchases of smartphones
‌: Hoang Tamás

How do the theatres in Budapest communicate their mission and values?
‌: Komáromi György
Megjelent: (2024)

Healthy eating and consumer food purchasing habits
‌: Nagy Dániel

Influence of tourism development on the situation in environment with consideration of positive and negative impacts
‌: Tlepova Dayana

Influence of tourism development on the situation in environment with consideration of positive and negative impacts
‌: Tlepova Dayana

How do home restaurants affect top gastronomy in Hungary?
‌: Goldstein Ariella

The examination of the purchasing process of the catering equipment in hotels and restaurants.
‌: Kapitány Claudia

Chinese consumer behavior toward luxury brands purchasing.
‌: Sayaseng Sandy

Negative Medienwirkungen Wirkungen der Gewalt im Fernsehen auf Kinder
‌: Potornai Boglárka

Exploring Factors Influencing Consumer Purchase Decisions of Thai vs. Locally Produced Non-durable Household Goods in the Laos Market
‌: Phumasavath Kitsada

"How do people make savings in inflationary times?" 'Parallel surveys in Hungary and Mongolia'
‌: Uugantsetseg Mandakhnaran

The impact of social media on consumer purchase intentions in the Hungarian coffee industry
‌: Bitca Luminita

Analysis of consumers' purchase decisions by live broadcasting in the internet celebrity economy
‌: Zhao Shiqi

The Determinants of purchase decisions of consumers of Nestle Ghana Limited products, 2019
‌: Ewusi-Ansah Paulina

Factors that Influence the Purchasing Behavior of Cosmetics Products in Yemen
‌: Taher Buthina Abdulghani

Examination of internationalisation potential and willingness of hungarian small and medium sized enterprises
‌: Kovács Gitta

How do business enterprises in developing countries comprehend sustainability? Evidence from Mongolia
‌: Szegedi Krisztina, et al.
Megjelent: (2024)

Willingness to Return to the Home Country of the Stipendium-Hungaricum Scholarship Holders A Study of Bangladeshi Students
‌: Sheikh Mosa Shrabony

Content marketing as a strategic tool to influence customer purchasing decisions at an international company. How to attract new visitors to the Omron website?
‌: Pocsai Anikó

Greenwashing and its effect on brand image and consumers' purchase decisions in the cosmetic industry
‌: Jargalsaikhan Dulguun

Online reviews, guest complaints and their impact on Hilton Budapest City
‌: Almási Ninetta Mirella

The positive and negative impacts of tourism in New Zealand
‌: Barta Enikő

Green influencers and their impact on consumer behavior
‌: Stark Dániel Gergő

The Influence of Viral Marketing on consumers’ decisions
‌: Albunni Yazan

The Influence of Social Media on Consumer Behavior
‌: ElHamory Fares Anouar Midhat

Strategy in hotel branding and how it affects customer buying decision, in the case of Corinthia hotel brand
‌: Nguyen Thao Trang

Leveraging costumer experiences and online reviews to improve marketing strategies of restaurants
‌: Hingyi Péter

Influencers and their impacts on Gen Z decision making process for produce purchasing
‌: Dang Dieu Huong

Sensory marketing influences women's perceptions and purchasing behavior in the perfume industry
‌: Bayanjargal Purevjargal

The willingness of young graduates to become entrepreneurs at Budapest Business University - Fónagy Kitti Márta
‌: Fónagy Kitti Márta

The Effects of Influencer Marketing on Consumer behaviour of teenagers
‌: Ertl Pál

The impact of influencer marketing on consumer decision-making
‌: Pichler Anna Ágnes

How does the advertisement platform of Google and Facebook work in 2017 and what can advertisers do to increase their campaign performance?
‌: Kovács Máté Bendegúz

What do foreigners think of Hungarians?
‌: Szabó Lilla