Below The Line marketing communication applied in the fashion industry
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| További közreműködők: | |
| Dokumentumtípus: | Diplomadolgozat |
| Kulcsszavak: | communication methods coronavirus Interview marketing online marketing SWOT analysis website |
| Online Access: | http://dolgozattar.uni-bge.hu/39110 |
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| 040 | |a BGE Dolgozattár Repozitórium |b hun | ||
| 041 | |a en | ||
| 100 | 1 | |a Mészáros Dóra | |
| 245 | 1 | 0 | |a Below The Line marketing communication applied in the fashion industry |c Mészáros Dóra |h [elektronikus dokumentum] |
| 520 | 3 | |a The problem I examined in my dissertation is whether and how the marketing strategy of the Numberone model agency has changed as a result of the Covid situation, and what new strategies have been used to achieve satisfaction.To investigate the problem, I chose a primary research method, which was the in-depth interview. I did a personal interview with the head of the agency. The questions mainly seek answers to the appearance of Covid situation, the current situation, the company's objectives and the development of marketing activities. I got an answer even about the BTL communication usage of the agency. Vision and missions are also have a deep value in the agency's life. All in all one agency like this has to concentrate for the communication and be a part on any platform. There is a lot of opportunities for the agency growing. | |
| 695 | |a communication methods | ||
| 695 | |a coronavirus | ||
| 695 | |a Interview | ||
| 695 | |a marketing | ||
| 695 | |a online marketing | ||
| 695 | |a SWOT analysis | ||
| 695 | |a website | ||
| 700 | 1 | |a Papp dr. Vanda |e ths | |
| 856 | 4 | 0 | |u http://dolgozattar.uni-bge.hu/39110/1/SzakdolgozatBGE%5BD%C3%B3ri%5D.pdf |z Dokumentum-elérés |