Potential re-branding strategies for the Unicum bitter in the Hungarian market

The role of sustainability in the marketing strategy of outdoor clothing brands
‌: Kálmán Krisztián

Az Unicum, mint brand versenytársi helyzete a fogyasztói szokások alapján
‌: Szakács Brigitta

Launching a Brand into a New Market On the example of Hungarian men’s suit brand
‌: Otgonbayar Telmuun

The marketing strategy in the case of the brand Pesti Pipi and overviewing of the franchise system
‌: Csörgő Dominik

Examination of internationalisation potential and willingness of hungarian small and medium sized enterprises
‌: Kovács Gitta

An analysis of the development of the Hungarian wine tourism industry and its future potential.
‌: Kormanik Olivér Edgár

Analysis of digital marketing strategy of certain healthcare companies in the Hungarian SME environment
‌: Bácsai-Nagy Domonkos

Marketing strategies in the food trade – An overview of psychological factors in the Hungarian SME sector
‌: Kazinczy Anna

The combination of an innovative recruitment and employer branding strategy
‌: Győri Nikolett

A Zwack Unicum vállalatértékelése
‌: Geiger Ágnes

The Impact of Customer-Centric Digital Marketing Strategies On Brand Loyalty In Football Clubs
‌: Nguyen Quoc Anh

The potential of Hungarian wines on the international market by understanding their historic and current position and estimating opportunity within global context
‌: Csizmadia Dávid

Analysis of the sales strategy of Front-Dent Kft. in comparison to international players in the Hungarian market
‌: Keszthelyi Katalin

Pop-up Potentialities Effects of Pop-up Stores upon Brand Marketing
‌: Li Mingzu

Co-branding’s effects on consumer perception and behavior with a focus on ingredient branding strategies
‌: Óvári Ádám

Japan's Innovation Poilcy and R&D as a Potential Role Model for the Hungarian System
‌: Mehdiyeva Günel

EFFICIENCY OF SALES ACTIVITIES BY HUNGARIAN FASHION BRANDS Difference between medium and high priced Hungarian fashion brands sales behaviour
‌: Zelei Barbara

Measurement of logistics processes for potential optimization purposes at enterprises based in a Hungarian county
‌: Szabó Károly, et al.
Megjelent: (2023)

The reasons leading to strategy switch of mobile phone brands Case of Nokia
‌: Bayramov Ramil

Strategy in hotel branding and how it affects customer buying decision, in the case of Corinthia hotel brand
‌: Nguyen Thao Trang

L'Occitane en Provence, an international natural cosmetics brand's position on the Hungarian market
‌: Korcsik Anna

The Application of Psychological Strategies in Brand Communication on TikTok in Hungary
‌: Óvári Flóra Veronika

Imege Building of the Oxxo Energy Drink Brand-Rebuilding the strategy and image of Oxxo Energy Drink Company from a crisis situation considering the market characteristics , consumer behaviors and the competition on the Hungarian market
‌: Tökölyi Anna

A Zwack Unicum Nyrt. értékesítésének elemzése
‌: Tóth Luca

Green Hotels – business potential and market advantage
‌: Sikó Botond, et al.
Megjelent: (2022)

The Influence of Chinese-Hungarian Cultural Differences on International Business Negotiation Strategy
‌: Cao Gaojie

The Potential Changes In The Outbound Leisure Travel Habits Of Hungarians In Comparison To Forecasted Global Trends In Leisure Tourism
‌: Oberczán Zsolt

Brand identity analysis and possible positioning strategies for Szekszárd wine region
‌: Horváth Panna

Az Unicum Ház szerepe a magyar turizmusban
‌: Horváth Tamás

A Zwack Unicum Nyrt. vállalat és márkaértékelése
‌: Kirchner Edina

A borértékesítés fellendítése a boros rendezvények segítségével a Zwack Unicum Nyrt.-nél
‌: Piller Dorottya

Potential development opportunities in communication, and customer relationship management of small-, and medium-sized enterprises in the Hungarian beauty industry
‌: Pátrovics András Rodrigó

The Marketing Strategy of Volkswagen to Conquer the EV Market
‌: Wood Áron Connor

The Potential of Film Tourism in Hungary
‌: Sebestyén Judit

Marketing strategies for the restaurant chain "Cake"
‌: Hodobay Szavuskina Jelena

The marketing strategy of my micro-enterprise
‌: Klauz Vanessza