The impacts of the appearance of heating technology on consumer behavior in the tobacco sector
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| Format: | Thesis |
| Kulcsszavak: | Consumer behavior Heating technology Price impact Smoking tobacco |
| Online Access: | http://dolgozattar.uni-bge.hu/42687 |
| Abstract: | The topic of my thesis is the impact of the introduction of heating technology into the tobacco market on smokers' habits. Will it help smokers to quit or switch to these products and how companies try to take advantage of these situations. In my analysis, I tried to gather data from several credible sources, including an online questionnaire that shared on social media to reach as many smokers as possible and an indepth interview with a representative of Japan Tobacco International. The current tobacco market situation will also be exploited by consulting various literature. |
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