How marketers apply Scarcity marketing and FOMO tactics The case of Vietnamese people towards E-commerce sites during the pandemic

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Bibliographic Details
Main Author: Nguyen Giang Hoai
Other Authors: Papp dr. Vanda
Format: Thesis
Kulcsszavak:business marketing
communication
e-marketing
internetmarketing
strategy
Online Access:http://dolgozattar.uni-bge.hu/43564