Co-branding as a Way to Promote Brand Image and Customer's Purchase Intention in the Fashion Industry A Case Study of H&M and Luxury Designers
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| Format: | Thesis |
| Kulcsszavak: | brand image branding co-branding fast-fashion H&M luxury designers luxury fashion Purchase Intention |
| Online Access: | http://dolgozattar.uni-bge.hu/43641 |