a tool of the south korean effective branding - a comparative study with brazil, hungary, and türkiye
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| Format: | Thesis |
| Kulcsszavak: | Brazília diplomácia Korea Magyarország Törökország |
| Online Access: | http://dolgozattar.uni-bge.hu/43713 |
| Abstract: | This paper is focused on the importance and the influence of Korean Cultural Centres, Sejong Institutes and Korean Trade-Investment Promotion Agency in different countries, analysing how those agencies changed the economic relations between South Korea and the selected countries, those being Brazil, Hungary and, Türkiye. The analysis presents different graphics related to economic relations, usage of social media and which media are more used in each country. In addition, this research shows important concepts developed in the last decades and the change in the used strategies of Soft Power. |
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