Marketing strategies in the food trade – An overview of psychological factors in the Hungarian SME sector

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Bibliographic Details
Main Author: Kazinczy Anna
Other Authors: Dósa Dr. Katalin
Zabó Kitti
Format: Thesis
Kulcsszavak:Economic situation
Food trade
marketing
Marketing Psychology
marketing strategy
sme sector
Online Access:http://dolgozattar.uni-bge.hu/44607