How Brands Alter Their Corporate Identity to Fit the Current Market Environment A comparison between Dove and Lush

Altered payment methods and behaviour due to COVID-19
‌: Csák Gergő László

Corporate identity és a Westend City Center egyedi vállalati arculata
‌: Harmati Beáta

A multinational corporation's inventory management policy adjusted to the current economic situation
‌: Gál Dániel

Brand identity analysis and possible positioning strategies for Szekszárd wine region
‌: Horváth Panna

The importance of the proper management of the artistic identity; how to build a successful concert campaign
‌: Szabó Márton

Research of Starbucks' Global Value Chain's Alteration Over a Decade
‌: Lei Renrui

The role of brand image and brand identity of L'Oréal Professional Products in the consumer behaviour of Gen Z
‌: Kádár Luca

E-Fit social média marketing
‌: Tóth Edina

The effectiveness of digital storytelling in video advertisement as a brand identity building tool.
‌: Yermekbayeva Zhanel

The effect of corporate branding on consumer behavior
‌: Lukács Réka

How can an International Law course develop the professional identity of International Relations Master’s students?
‌: Andrási Gábor
Megjelent: (2024)

How social media activities can help reaching more customers in a luxurious environment?
‌: Putz Dóra

Rebuilding Kosovo's Global Identity The Role of Public and Cultural Diplomacy in Nation Branding
‌: Berisha Zana

How to raise awareness of corporate social responsibility in Hungary?
‌: Gaál Viktória
Megjelent: (2008)

The market basket model In information-deficient environment
‌: Hua Nam Son
Megjelent: (2018)

Effects of tourism on the environment
‌: Tóth Balázs Dániel

Shaping and communicating of corporate branding a case study of TikTok
‌: Zhang Mingcheng

Adapting Multinational Corporations' Communication for Global Branding
‌: Hegedűs Dora Isabelle

On the emergence of identity economics a review
‌: Tóth László, et al.
Megjelent: (2023)

How can KPMG prepare for the Corporate Sustainability Reporting Directive?
‌: Szegedi Péter

How Social Media Advertising Influences Consumer Purchase Decisions in a Digital Beauty Shopping Environment the case of Xiaohongshu
‌: Jin Yipei

Social Media's role in the marketing strategy of fitness supplement companies
‌: Tarcsai Martin

The analysis of the current digital marketing activities of SugarTrends
‌: Kiss Fanni

Impacts of Cyprus's Cultural Identity on Tourism
‌: Szegedi Dóra Gabriella

Entrepreneurial Environment and Attitudes In Hungary
‌: Csákné Filep Judit, et al.
Megjelent: (2022)

Currently emerging promotional platforms
‌: Hollósi Ádám

The Impact of Corporate Social Responsibility on the Brand Equity of The Body Shop
‌: Szabó Kitti

A Sunshine Fitness marketingkommunikációjának elemzése
‌: Markotányos Anna Judit

Comparison of the European and U.S. Capital Markets - How to improve the European markets?
‌: Somosi Krisztián Ádám

The social impact of virtual identities on generation Z
‌: Gigor Áron

How to improve the brand perception of AIESEC in BGE KVIK?
‌: Takács Eszter

Soft skills on sale – how students consider soft skills and corporate expectations
‌: Horváth-Csikós Gabriella, et al.
Megjelent: (2022)

Future challenges in economics – The evolution of identity economics
‌: Tóth László, et al.
Megjelent: (2024)

Corporate Portfolio Management Interconnections between Corporate Portfolio Management and Innnovation
‌: Tarkó Péter

Analysis of digital marketing strategy of certain healthcare companies in the Hungarian SME environment
‌: Bácsai-Nagy Domonkos

The Current Situation of The Molecular Mixology In Hungary
‌: Kiss Tamás Norbert