Co-branding As A Way to Promote Brand Image and Customer’s Purchase Invention in The Fashion Industry A Case Study of H&M and Luxury Designers

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Bibliographic Details
Main Author:	Nguyen Khanh Linh
Other Authors:	Papp dr. Vanda
Format:	Thesis
Kulcsszavak:	brand image co-branding fashion industry fast fashion luxury fashion Purchase Intention
Online Access:	http://dolgozattar.uni-bge.hu/46013

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