Analysis of Hungarian youngsters' fast fashion shopping habits
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| Dokumentumtípus: | Diplomadolgozat |
| Kulcsszavak: | 21st Century business marketing Consumer behavior fashion youngsters |
| Online Access: | http://dolgozattar.uni-bge.hu/46172 |
| Kivonat: | The study's primary objective is to explore young Hungarians' fast fashion shopping habits. To have a deeper comprehension, I also conducted secondary and primary research. The secondary research focuses mostly on their general shopping behavior and the explanation of quick fashion. In the primary research, I used a questionnaire to conduct a more in-depth investigation of the respondents' fast fashion shopping behaviors. In addition, it will be discussed how important sustainability is to these fast fashion companies when it comes to the shopping habits of the younger generation. With the use of secondary and primary research, I shall respond to several crucial research issues. |
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