Marketing with or without celebrity
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| Format: | Thesis |
| Kulcsszavak: | advertisements celebrity humour marketing videomarketing |
| Online Access: | http://dolgozattar.uni-bge.hu/53032 |
| Abstract: | The world of marketing, particularly video marketing, has seen a significant transformation with the rise of online content and video-sharing platforms. Celebrities, who have the power to influence people through promotion and advertising, are becoming more and more popular in the online world. During this process, the joint campaign of Bence Istenes and Rossmann gained notice. The paper will include research about this collaboration. Participants expressed their opinions on this campaign along with Ádám Fürjes, who is the Online Marketing Manager of Rossmann. The answers of theindividuals who filled out the survey, the focus group, and Fürjes could clear this topic even more and tell the reader about the future of video marketing. |
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