The impact of AI on the Effectiveness of Communication & Online Marketing Strategies An Analysis of Customer Engagement and HR ROI
Saved in:
| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Thesis |
| Kulcsszavak: | artificial intelligence impact of ai on customer engagement marketing strategies online marketing ROI |
| Online Access: | http://dolgozattar.uni-bge.hu/53036 |
| Abstract: | In today's evolving digital environment, the arena of marketing is not left untouched. Artificial Intelligence (AI), a potent force of modern technology, is leaving its indelible imprint, heralding an era of unforeseen possibilities. Within the fleeting span of recent months, AI has unfurled a panorama of potential that is recalibrating the ways we connect with customers and construct our marketing frameworks. Manifesting as a luminary of innovation, AI generously bequeaths incisive insights into the intricacies of customer desires and needs, thereby enhancing the scope and impact of marketing endeavors. |
|---|