Launching a Brand into a New Market On the example of Hungarian men’s suit brand

Tourism Branding Formation on the Example of Altai Region
‌: Solovyenko Elizaveta

Zero waste production in Hungary through the example of the Grapoila brand
‌: Skaliczki Tímea Adrienn

Potential re-branding strategies for the Unicum bitter in the Hungarian market
‌: Kajdon Dorottya

Perceived and applied employer branding through the example of The Ritz-Carlton, Budapest
‌: Nagy Bence

EFFICIENCY OF SALES ACTIVITIES BY HUNGARIAN FASHION BRANDS Difference between medium and high priced Hungarian fashion brands sales behaviour
‌: Zelei Barbara

Sustainable tourism in Lanzarote with the example of the Elba Lanzarote Royal Village Resort & Premium Suites****
‌: Fazekas Zsófia Julianna

Gendered Marketing How to Advertise Feminine Products to Men?
‌: Devecseri Fruzsina

New trends in Hungarian Pálinka Market
‌: Mészáros Alexandra

New premium chocolates on the Hungarian market
‌: Csirmaz Edit

Men, women and work model preferences
‌: Bui Bich Phuong

Launching and operating a webshop in Hungary
‌: Pallai Dániel

L'Occitane en Provence, an international natural cosmetics brand's position on the Hungarian market
‌: Korcsik Anna

The Impact of Online Travel Sites on Tourist Choices and Travel Services - On the example of the new trends in Hungarian outbound tourism
‌: Vu Linh Van

Defining personal brand, personal branding and personal brand equity
‌: Szántó Péter, et al.
Published: (2023)

Personal Branding; The implementation of neuroeconomics to create personalized brands and brand personalities
‌: Kancsus Hanna

Launching and Promoting an Event Organizational Company The Hive Budapest
‌: Horn Bence Domonkos

The Introduction of Brand Building of Small Businesses in the Hospitality Industry The Example of Local Hospitality Businesses in Košice, Slovakia
‌: Reiter Géza

The Branding efforts and Brand Image of Budapest and Prague A Comparison
‌: Nagy Dániel Oszkár

The effect of Zwack brand museum on forming the brand image
‌: Kemenesi Dóra

Employer branding
‌: Ráduly Mónika

Mattering brands
‌: Takács Eliána Gréta

Introducing the “Street food” phenomenon in the Hungarian market based on the example of Reinpold’s Kolbice
‌: Hunkó Fruzsina

The Influence of City Branding "Jogja Istimewa" Towards Visit Intention and Motivation Of Hungarian Tourists
‌: PUSPITA DYAH AYU

New tendency in the field of HR and Marketing The Employer Branding activity of an emerging company
‌: Boros Zsófia

The art of branding an explorative pilot study into aspects of branding utilized by artisan entrepreneurs
‌: Chandler Nick
Published: (2024)

Personal branding és online marketing eszközei
‌: Fábi Krisztina

Munkáltatói márkaépítés (employer branding) marketing megközelítése
‌: Vona Letícia

Analysis of How Private Brand Discounters Became Popular in Hungary and Recommending a New Area of Retail to Cover
‌: Cseh Márton Péter

The personality of brands and the significance of brand image on consumers’ own behaviour and personality.
‌: Sarkadi Márk László

The personality of brands and the significance of brand image on consumers’ own behaviour and personality.
‌: Sarkadi Márk László

City branding The comparison of Vienna and Budapest /
‌: Balogh Antónia Ilona

Leveraging influencer marketing for sport nutrition supplement brands
‌: Karanyicz Sára

The role of sustainability in the marketing strategy of outdoor clothing brands
‌: Kálmán Krisztián

Marketing communication, Brand management concerning the value of art
‌: Enkhbayar Narmandakh

Nike’s branding activity and the secondary market of the sneaker industry
‌: Fejős Dorka Panna

Employer Branding The Case of BT (British Telecommunications)
‌: Karl Bianka Letícia