Unleashing Sponsorship Potential for Martial Arts Athetes

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Bibliographic Details
Main Author: László Alexa Pálma
Other Authors: Kiss Roland
Pólya Dr. Éva
Format: Thesis
Kulcsszavak:marketing
marketing mix
martial arts
sport
szponzorálás
Online Access:http://dolgozattar.uni-bge.hu/53415
Description
Abstract:The examination of opportunities and possibilities for sponsorships in martial arts, both in Hungary and on the global stage, holds significant relevance in the modern sports landscape. This research addresses a number of intriguing aspects that highlight the importance of this subject. Martial arts, a diverse and dynamic field of athletic endeavor, have grown into a global trend, transcending cultural boundaries, and fascinating the imagination of enthusiasts and spectators worldwide. As martial arts athletes push the boundaries of human physicality and skill, they increasingly find themselves at the intersection of sport and business, where the pursuit of excellence meets the need for financial support and recognition. Sponsorships, a critical component of the modern sports environment, offer not only financial stability but also a platform for athletes to showcase their talents and engage with a broader audience.