The application of Markov chains in management science with special reference to the Brand Switching Model
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Main Author: | Mészáros Krisztina |
---|---|
Other Authors: | Nincs adat Nincs adat |
Format: | Thesis |
Kulcsszavak: | Könyvkiadás Marketing Márkaváltás |
Online Access: | http://dolgozattar.uni-bge.hu/54349 |
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