Assessing the entrepreneurship possibility and potential demand for Bungee Jumping as an adventure tourism activity in rural Mongolia
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| Format: | Thesis |
| Kulcsszavak: | adventure tourism bungee jumping entrepreneurship Mongolia Rural Tourism |
| Online Access: | http://dolgozattar.uni-bge.hu/55603 |
| Abstract: | This research examines the potential demand for "Bungee Jumping" as an adventure tourism activity and business in rural Mongolia by exploring existing market research and consumer behavior studies. The research question will investigate the extent to which potential tourists are interested and understand if there's a demand for it, ensuring it's safe and respectful of local culture and creating a sustainable venture that benefits the region economically and culturally while promoting long-term, sustainable economic development in rural Mongolia. |
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