Product Packaging as a Brand Communication Tool

Recombination of product properties for increased demand for sustainable packaging under Generation Z consumers
‌: Paulovics Ágnes
Megjelent: (2021)

Product Recalls and Brands Analysis of Food Product Recall Announcements on Online News Portals
‌: Majláth Melinda
Megjelent: (2024)

Marketing tools for traditional cigarettes and tobacco heating products in the regulated tobacco industry
‌: Tóth Petra

Celebrity endorsement as a tool for enhancing brand awareness, brand image and purchase intention
‌: Mocanu Iulia

Eliminating Plastic Packaging
‌: Rasha Albana
Megjelent: (2020)

The changing methods and tools of traditional hotel brands for building brand loyalty among Millennial customers
‌: Tóth Kata Krisztina

The online crisis communication of beauty brands
‌: Králik Jázmin Ilona

Socially responsible companies' brand communication
‌: Tallér Máté

The operation, brand building and marketing tools of plastic-free groceries in Hungary
‌: Rudolf Rebeka Mónika

Product Placement and Brand Building in Video Games
‌: Rigó Ferenc

Circularity in packaging Customers’ mindset and the pandemic situtation requrements
‌: Nazarova Maria
Megjelent: (2021)

Shaping and communicating of corporate branding a case study of TikTok
‌: Zhang Mingcheng

The effectiveness of digital storytelling in video advertisement as a brand identity building tool.
‌: Yermekbayeva Zhanel

Adapting Multinational Corporations' Communication for Global Branding
‌: Hegedűs Dora Isabelle

The impact of online and offline marketing communication tools in the context of media consumption changes due to Covid-19
‌: Nagy Rebeka

Smart packaging, mint marketing eszköz
‌: Bedő Evelin

Packaging 4.0 – Questions and dilemmas
‌: Palányi Ildikó
Megjelent: (2020)

Marketing communication, Brand management concerning the value of art
‌: Enkhbayar Narmandakh

The Crisis Communication and the Reputation of Widely Acknowledged Luxury Brands
‌: Lakatos Lolita

How can product compliance be improved in Mid Ocean Brands?
‌: Tar Dorottya Rozália

Zero waste production in Hungary through the example of the Grapoila brand
‌: Skaliczki Tímea Adrienn

a tool of the south korean effective branding - a comparative study with brazil, hungary, and türkiye
‌: Monteiro Guerra Silva Isabella

Fairtrade in Hungary compared to Sweden and its 3 most effective marketing communication tools among Z Generation
‌: Bárány Viktória

Vinamilk’s communication on social media and its effect on brand perception
‌: Dinh Thi Tuoi

The Application of Psychological Strategies in Brand Communication on TikTok in Hungary
‌: Óvári Flóra Veronika

The role of brand image and brand identity of L'Oréal Professional Products in the consumer behaviour of Gen Z
‌: Kádár Luca

The comparison of the traditional and the online marketing tools' efficiency from the interior designer brands point of view
‌: Lackó Enikő Nikolett

The impact of packaging waste pollution of delivery industry in China
‌: Qiu Yun

Impact of Crises Management Packages on Consumer Buying Behaviour
‌: Megyeri Ildikó

The challenges of intercultural business communication in a multicultural environment in the life of the Production Media Network Company
‌: Terényi Fanni

Impact of Brand Communication on Purchase Intentions of Customers in the Fast Fashion Industry
‌: Gupta Pranya

Traceability of Packaging at a Hungarian Car Parts Manufacturing SME
‌: Medve Zsófia

Efficiency of online advertising tools
‌: Nábelek Máté

A Packaging Control szerepe a Bosch nyomonkövetési rendszerében
‌: Janik Noémi

Pizza box and sustainable food packaging. An exploratory study on consumers' perspectives.
‌: Nguyen Minh Tu

The concept of Corporate Social Responsibility at Nestlé with special emphasis on food packaging
‌: Göntér Ágnes