Generation Green Exploring the Factors Driving Gen Z's Sustainable Fashion Choices

Traveling habits of generation Z
‌: Fóti Kristóf Gábor

The effects of Internet Advertising on Generation Z
‌: Házi Loretta

Beyond green campuses Sustainability rankings as strategic tools for university branding
‌: Lukács Rita, et al.
Megjelent: (2024)

Green Investing and Financial Services ESG Investing for a Sustainable World
‌: Ishaque Laiba

The social impact of virtual identities on generation Z
‌: Gigor Áron

Bridging the gap between generation Z and their employer
‌: Kósi Vivien Enikő

Green Campus
‌: Maliatsina Iryna, et al.
Megjelent: (2020)

The importance of eco consciousness and its expression in the consumer behavior of generation X, Y and Z in fashion
‌: Királyfalvi Dóra

Generational attitude Hungarian Millennials in the sharing economy
‌: Kovács Tamara

Generation Y and Z as a new guest segment
‌: Jakab Viktória Eszter

Targeting and activating the Y and Z generation through Gaming
‌: Tischler Marcell

Recombination of product properties for increased demand for sustainable packaging under Generation Z consumers
‌: Paulovics Ágnes
Megjelent: (2021)

Analysing the implementation and communication of sustainability practices in Budapest hotels and the attitude of generation Z towards them
‌: Antal Stefánia Barbara

Green Finance Insight, Initiative and Impact in Hungary
‌: Rácz Kata Krisztina

Green Bonds Introduction and regulatory framework
‌: Alitah Magdalena
Megjelent: (2024)

The effect of online communication on the consumer behaviour of generation Y and Z
‌: László Balázs

The Recruitment of Generation Y and Z through the Lenses of Profession.hu
‌: Mányi Petra

The different generations' commitment to organisational culture
‌: Baranyi Hajnalka

Understanding Green Marketing A case study of IKEA
‌: Al Qoh Oumaima

Research on the visitation habits and expectations of Generation-Z in the Hungarian catering market
‌: Számel Zsuzsanna

The Influence of Employer Branding on Generation Y and Z and Its Importance in Hungary
‌: Óvári Viktor Olivér

Green influencers and their impact on consumer behavior
‌: Stark Dániel Gergő

Corporate Financing Today, Green Finance
‌: Vágó Levente

Health marketing, the relationship between healthy lifestyle and marketing among generation Z
‌: Talits Petra

Evolution of the eSport industry and its impact on the Hungarian Y&Z generation
‌: Vass Patrik Marcell

Film Tourism Planning based on Chinese Generation Z Tourists’ Preference for Budapest
‌: Shi Junfeng

Employer branding to reach generation Y hype or the future of HR?
‌: Kovács Fruzsina
Megjelent: (2013)

A Green Zen üzleti terve
‌: Böröndi Lilla

The “Greening” of 5-star Restaurants Sustainable Practice Indicators in Fine-dining Menu Analysis
‌: Petrenyi Dora

Fast Fashion and How Gen Z Sees It Is Social Media the Future of Marketing?
‌: Váray Míra

La consommation du smartphone de la génération Y et Z
‌: Forró Luca Virginia

Study on the Market Development of Green Bonds in China
‌: Yuan Keyu

The relevance of green logistics in the Ukrainian food industry
‌: Hladka Olha

Understanding generational differences in digital consumer behavior the role of generalizations
‌: Darab Szonja

The Impact of Positive and Negative Emotional Responses to Advertisements on Materialism Among Vietnamese Generation Z
‌: Pham Hoang Thanh Xuan

Action Sport Marketing and Its Effect on Generation Y
‌: Szerb Mátyás