Business communication aka how a customer gets engaged/committed to a product or service

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Bibliographic Details
Main Author: Joó Dorka Éva
Other Authors: Merliot-Almássy Dr. Eszter
Format: Thesis
Kulcsszavak:Communicational tools
customer engagement
heat-not-burn technology
Iqos
marketing communication
Online Access:http://dolgozattar.uni-bge.hu/57627