The impact of influencer marketing on the development of negative body image
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| Format: | Thesis |
| Kulcsszavak: | 21th century analysis body image influencer marketing Social media social responsibility |
| Online Access: | http://dolgozattar.uni-bge.hu/57694 |
| Abstract: | This thesis explores the impact of influencer marketing on body image and self-esteem, focusing on fitness influencers and their role in shaping societal beauty standards. The study investigates how filters, photo editing, and brand collaborations contribute to unrealistic ideals, fostering dissatisfaction and mental health challenges among social media users. Through a mixed-methods approach, including a questionnaire targeting adults aged 18 and above, the research examines the perceptions of influencer content, authenticity, and brand responsibility. |
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