Tabloidization of Formula 1’s Media Communication
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| Format: | Thesis |
| Kulcsszavak: | bulvár digitális média Forma 1 kommunikációs média sport Tabloidization |
| Online Access: | http://dolgozattar.uni-bge.hu/58640 |
| Abstract: | The TV rights to Formula 1 were acquired by US-based Liberty media in 2017. The media group has introduced a number of changes to the sport's media communications, including a boost in social and digital media activity for the sport, some of which lead to Formula 1 becoming a tabloidized media product, infuenced by trends of the current media.I suspect the real reason behind these changes is a change in target audience. Formula 1 has traditionally been a European sport, but it has already exploited this market's full potential. For this reason, and because Liberty media is a US-based group, the sport has started to expand towards the US. These viewers can be attracted with tabloid and infotainment contact better.In order to answer the thesis question, has Formula 1's media communication became more tabloidized since the ownership change I examined the content awailable on the sport's official YouTube channel. |
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