Social Media, Cultural Infrastructure, and Industry Dynamics Drivers of Diverging Popularity in Underground Electronic Music Genres

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Bibliographic Details
Main Author: Pócza Mihály
Other Authors: Kaposi Dr. Ildikó
Mógor Máté
Format: Thesis
Kulcsszavak:dubstep
közösségi média
music
Social media
techno
underground
zeneipar
Online Access:http://dolgozattar.uni-bge.hu/59186
Description
Abstract:This thesis explores the diverging trajectories of two underground electronic music genres: riddim dubstep and techno. It examines how social media platforms, cultural infrastructure, and industry gatekeeping have shaped the regional popularity and identity of these genres. Drawing from case studies, comparative analysis, and media content analysis, the research shows how techno in Europe retained cultural legitimacy through clubs and curatorial gatekeeping, while riddim dubstep flourished in the U.S. via digital virality and festival culture. The thesis argues that globalization, platform algorithms, and evolving scene values are central to understanding how underground music genres adapt, survive, and transform in the digital era.