Co-branding’s effects on consumer perception and behavior with a focus on ingredient branding strategies

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Bibliographic Details
Main Author: Óvári Ádám
Other Authors: Papp Judit
Format: Thesis
Kulcsszavak:Ingredient branding
Co-branding
Intel inside
InBranding
Multi-level marketing strategies
Online Access:http://dolgozattar.uni-bge.hu/644