How do the theatres in Budapest communicate their mission and values?

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Bibliographic Details
Main Author: Komáromi György
Format: Book part
Published: Budapesti Gazdasági Egyetem Budapest 2024
Series:Branding in the academic and business world – Future challenges – BBU Day of Hungarian Science
Subjects:
doi:10.29180/978-615-6342-86-7_8

Kulcsszavak:theatres
Hungary
organisational mission and values
coopetition
Online Access:http://publikaciotar.uni-bge.hu/2296