Product Recalls and Brands Analysis of Food Product Recall Announcements on Online News Portals
Elmentve itt :
Szerző: | Majláth Melinda |
---|---|
Dokumentumtípus: | Könyv része |
Megjelent: |
Budapesti Gazdasági Egyetem
Budapest
2024
|
Sorozat: | Branding in the academic and business world – Future challenges – BBU Day of Hungarian Science
|
Tárgyszavak: | |
doi: | 10.29180/978-615-6342-86-7_9 |
Kulcsszavak: | product recall online media negative spillover effect |
Online Access: | http://publikaciotar.uni-bge.hu/2297 |
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