The impact of content marketing as a sponsorship activation strategy on online customer engagement
Elmentve itt :
Szerző: | Tribak Imad |
---|---|
Dokumentumtípus: | Cikk |
Megjelent: |
Budapesti Gazdaságtudományi Egyetem
2025
|
Sorozat: | Prosperitas
12 No. 2 |
Tárgyszavak: | |
doi: | 10.31570/prosp_2025_0137 |
Kulcsszavak: | content marketing social media event sponsorship online customer engagement sponsorship activation |
Online Access: | http://publikaciotar.uni-bge.hu/2502 |
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